Digital Marketing Audit Services
Your business needss a solid digital foundation. Begin with a complete and highly detailed website audit
Do I Need a Digital Marketing Audit?
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You’ve noticed your traffic drop over a period of time: If your traffic is dropping off despite your best efforts at SEO, then a technical or complex backend issue is likely the cause. Technical Audits help uncover the most likely culprits and provide a prioritized course of action for reversing any drops in traffic and negative effects your website is experiencing as a result.
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You’re aiming to generate more leads and new business: Our audits go beyond surface-level analysis to ensure your website is fully equipped to capture and convert leads. By analyzing and enhancing user journeys, call-to-action placements, and lead capture mechanisms, we ensure your website is a powerful tool in your business development arsenal.
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You’ve noticed poor page load speed or user experience: If you recognize that your website is not performing as well as it should our SEO auditors will be an extra set of eyes to determine the exact causes and help get you back on track for getting the results you need.
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You’ve never had a SEO audit: SEO is the most critical aspect of your website and uses over 200 different criteria: a whopping 68% of all online experiences begin with a search engine, and SEO outperforms all other digital marketing services on an ROI basis.
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You are in a very competitive market: Leverage our deep SEO audits to gain a critical edge. Many competitors miss crucial technical details—we’ll ensure you don’t, securing a strategic advantage.
Ways we can help
1. Website Architecture Audit
Elevate your website’s performance for better user experience, faster load times, and improved search rankings.
2. Content Optimization Audit
Review your content for SEO efficiency ensuring it’s primed for both search engines and user engagement.
3. Recommendations
Specific recommendations based on your digital presence with priority and impact.
4. Social Audit
Expand your online reach by assessing your brand’s representation on social media pinpointing opportunities for enhanced engagement.
5. Competitor Audit
In-depth analysis of competitor’s SEO strategies providing you with insights to refine your approach and outperform in key areas.
6. Implementation Plan
Detailed implementation plan with tasks to complete, time to complete, and resources.
180 Methodology
Our Detailed Process
1. Initial Company Research
0.5 day
We begin with a personalized consultation to align on your digital marketing strategy.
- Company Insight: Understand your market position, brand message, and associated keywords.
- Competitor Analysis: Identify your main competitors, their market strategies, and any visible gaps in their online presence.
- Business Impact: Examine how your online visibility affects your revenue and identify key products or services.
- Marketing Strategy Evaluation: Review past and current SEO efforts, digital channels used, and performance metrics.
- Goals and Expectations: Set clear short-term and long-term digital marketing goals and define what success looks like for your project.
2. Website Architecture Audit
0.5 - 1 day
Behind-the-Scenes Analysis
We assess your website architecture and make recommendations on:
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Site accessibility
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Mobile friendliness
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Pageload speed
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SEO friendly URL naming
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XML sitemaps
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Site navigation structure
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Internal linking structure
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Broken links
3. Content Optimization Audit
0.5 - 1 day
Your Audit Will Include:
- URL Analysis: Assessing the structure and format of your URLs for clarity and search engine friendliness.
- Title Tag Evaluation: Ensuring your title tags are optimized for relevance, length, and keyword incorporation.
- Headings Scrutiny: Checking H1, H2, and H3 tags for proper use, keyword integration, and hierarchical structure.
- Meta Description Optimization: Crafting meta descriptions that capture attention, evoke interest, and stay within the recommended character limit.
- Image Alt Text Inspection: Verifying all images have descriptive, keyword-inclusive alt texts for better image SEO.
- Next steps: Recommendations with impact and urgency
4. User Experience (UX) Audit
0.5 - 1 day
Behind-the-Scenes Analysis
We assess your website architecture and make recommendations on:
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Site accessibility
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Mobile friendliness
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Pageload speed
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SEO friendly URL naming
-
XML sitemaps
-
Site navigation structure
-
Internal linking structure
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Broken links
5. Social Optimization
1 - 3 days
Our social media audit encompasses content strategies, outreach, and online branding, scrutinizing your Toxicity score, backlink portfolio, local listings, Google Business Profile, and consistent NAP* citations across directories and review sites. Enhance visibility where it counts — in search results and beyond.
**NAP: In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.
6. Competitor Digital Strategy Analysis
1 - 2 days
Analyzing competitors to determine their digital strategy (keywords for search engine, backlinks campaigns) and provide recommendations how to adjust your strategy.
Learning from competitors is one of the greatest way to go ahead of them, and to find opportunity for growth
7. Recommendations and Implementation Plan
2 - 3 days
Our reports go beyond numbers and rankings; they weave a narrative that outlines where you are, where you could be, and how to get there:
• Customized Recommendations
• Prioritized Action Plan
• Implementation Plan
The final report will be delivered in both Word and Excel format.
Ready to take your digital marketing to the next level?
FAQ
What types of businesses need Digital Marketing Audit Services?
Any business that wants to reach new customers through the internet can benefit from Digital Marketing Audit services. Our audits are tailored to each individual company and no business is too large or too small. A technical audit can bring benefits to small home-based businesses as well as large multinational corporations looking to improve search engine results. Basically put, if you want to score more highly with search engines and you want more organic website traffic, digital marketing audits are the perfect starting point.
Can a digital marketing audit help with social media strategies?
Yes, a digital marketing audit can evaluate your social media performance, identify areas for improvement, and suggest strategies to boost engagement and growth.
How does a digital marketing audit improve SEO?
An audit improves SEO by analyzing on-page and technical SEO factors, assessing keyword performance, and optimizing content to enhance search engine visibility.
What are the benefits of a digital marketing audit?
Benefits include identifying weaknesses in current strategies, optimizing performance, gaining a competitive edge, and enhancing ROI by ensuring marketing efforts are efficient and effective.
Who is responsible for making audit corrections?
Our audits present a prioritized list of findings and suggestions for correcting. We highly recommend that your IT team, web developer, or marketing team implement these changes as you know your website and its limitations best. We could also recommend another firm to help you implement these changes. We are happy to assist as you make changes and will even QA the work you do to make sure the issues are in fact corrected.
What details do you require to do the Digital Marketing Audit?
We would need your website URL. If you have any competitors, please feel free to share that URL as well.